Internet Marketing Solutions

The Internet is the greatest marketing tool ever created. However, two thirds of companies miss out on the opportunities it brings because they do not offer their products or services online.

At Halo Technologies we help businesses navigate though the sometimes bewildering range of Internet marketing options. With our help, you can transform your internet sales.

Our goal is to get more customers to your site in the most cost effective manner. We won’t dazzle you with jargon, but help you create the most appropriate and effective Internet marketing strategy for your company.

For those of you who don’t know search engine optimisation from pay per click, Internet marketing can seem terribly confusing. Our Internet marketing services are focused around driving relevant traffic to your site which converts into sales.

Our internet marketing services include:

• Search engine marketing. We know about both types - paid search (Google Adwords) and search engine optimisation (SEO)
• Social media marketing. We can help you harness the power of blogging and social networks
• Web analytics. All of this is no use without measuring results.

Techno Babble Defined

What is Search Engine Optimisation (SEO)

Search engine optimisation (SEO) refers to techniques used to gain high rankings in the natural or free search engine listing (i.e. on the left hand side of the results page).  Obtaining high positions for searches relevant to your business has the potential to generate large volumes of web traffic.  Consequently, obtaining high rankings for popular phrases is hugely competitive.

Search engine traffic is experiencing strong growth and search engines such as Google are quickly becoming the gateway to the web.  Improving the search engine performance of a website can be a very cost effective way to improve traffic and generate sales.

What is Social Media Marketing

Social media refers to online sites and applications which allow users to share content online.   Typically users create personal profiles and form connections with other users.  These connections can either be informal, for example exchanging blog links, or more structured such as becoming ‘friends’ through a social network.

Social media marketing refers to the process of using social media services to promote a business and enable it to connect with its customers, employees and other stakeholders.  Social media services present a great opportunity for businesses to market their products and services in a cost effective and fun way.

What is Web Analytics?

Web analytics applications such as Google Analytics allow online businesses to measure the performance of their websites, enabling them to optimise their website and online marketing.

Web analytics provides a wealth of information about how visitors reach a website and what they do when they get there.  This includes:

• Visitor origin.  The origin of a visitor, be it via the direct entry of a URL, a link, email or online search.
• Unique visitors.  The number of individual visitors to a website within a certain timeframe
• Page views.  The number of pages viewed within a certain timeframe
• Search terms.  The most popular search terms which lead users to the website
• Navigation path.  View common paths through the website including common entry and exit points

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